Fundraising growth and long-term sustainability require integrated strategy and storytelling with the proper levels of purposeful urgency and emotional impact. But first, each kit must also stand out in the crowded mailbox and demand attention. Properly timed and crafted direct mail touchpoints will get noticed and motivate the holder to engage. Powerful and effective creative like this helps drive acquisition, conversion, modulation, and reactivation. It will bolster credibility, cast vision, invite connection and inspire increasing levels of giving.
