We are a highly nimble, relationship-focused shop with a solid reputation for award-winning creative, immersive client service and highly effective cross-media strategies that generate desired results. We combine the strategic depth of a large agency, with the innovative skills of a boutique creative firm. Able to fully engage as agency of record, or excited to do one-off creative projects or campaigns; both with the same level of passion, priority, and commitment to excellence.
SERVING FAITH-BASED AND MISSIONAL NONPROFITS SINCE 1996.
Our Founder, Peter Roark, launched the company in 1996, out of a desire to do creative work that would help Christian nonprofits expand their vision and extend their reach. A 32-year veteran of nonprofit marketing with deep experience in strategic communications and fundraising, Peter has led numerous clients in developing compelling messaging, expanding constituencies, and exceeding financial goals. Today, Peter continues to lead strategic and creative efforts at Roark. Over the years, the firm has helped its clients raise more than $4.3 billion in net revenue. Our team has also gained recognition within the creative community, winning dozens of industry Awards of Excellence. But, most importantly, we’ve maintained positive, long-standing relationships with our clients. We are proud of our company’s history, but we are even more excited about its future—and we hope you’ll be a part of it.
Nope! One of the beauties of having a small team is we eliminate overhead costs, allowing us to take on projects and clients of all sizes. We believe no good deed is too small to make a positive impact—and to that end, we use our creativity and expertise to help you get the most out of your marketing spend.
Don’t see your nonprofit sector in the industries we’ve worked with? Don’t let that stop you from reaching out to us! While there are unique aspects to every nonprofit sector, the principles of solid brand development and integrated fundraising strategy apply to EVERY organization in every outreach sector. We are eager to work with new and unique organizations!
Many of our clients started out doing things in-house, too. But once they outsourced to Roark, they didn’t look back. Having an experienced marketing team available whenever you need it can free up your time for what you actually got into this business to do: change lives. As for the day-to-day, we’re as engaged as you want/need us to be. We believe in good communication between agency and client. Weekly check-ins? Sure thing. Daily phone calls? No problem. Monthly updates? Absoolutely. Bottom line, we configure our process around each client’s needs and structure. You won’t find a templated, one-size-fits-all agency model here. We treat every client as one of a kind.
While we work to keep things in-house, there are times when we need to flex to accommodate higher volumes of workload or urgent turnaround times. In those moments, we use a gifted team we call the Roark Collective. It is a group of freelance creatives (most of whom are former full-time members of our staff) who share our passion for our clients’ causes, and who have proven expertise. We collaborate with them as an extension of our internal team.
For individual projects, we bill a time-based fee. For ongoing client relationships where we are in a continual state of service, we structure the service agreements as a retainer. We work diligently to structure things in a way that work best for each client and their budgeting constraints and budget cycles.
We would be interested to hear about your experiences and speak to those specifics. But for now, let us assure you that we have maintained long-standing relationships with our clients. In some cases, for more than 2 decades. We get regular referrals from client to client. And, before deciding to work with us, we are happy to connect you with some of our clients and let you interview them about their experiences. No holds barred! We feel confident that you will be encouraged to give us an opportunity to earn your trust!
